Yathiraja Inc.

Architecting Intelligent
Digital Ecosystems

Sharing knowledge. Building boldly. Serving the community.

17+
Years Salesforce
Architecture
19+
Salesforce &
Industry Certs
6+
Industry
Verticals
Multi-Cloud
Salesforce Platform
Coverage
Explore

Capabilities That Drive Transformation

Deep, hands-on expertise across the full Salesforce platform and enterprise technology ecosystem — from architecture strategy to hands-on delivery.

Enterprise Architecture & Platform Strategy

Defining platform roadmaps, governance frameworks, and architectural guardrails that scale. We translate complex business requirements into resilient, multi-cloud Salesforce architectures aligned to enterprise standards.

Salesforce Multi-Cloud Solutions

End-to-end design and delivery across Sales, Service, Experience, Health, Life Sciences, Marketing, Manufacturing, Field Service, and Data Cloud. Deep hands-on expertise in LWC, LWR, Apex, Flows, and platform APIs.

AI & Intelligent Automation

Architecting Agentforce deployments, AI-driven workflows, and intelligent automation patterns that augment business processes. From prompt engineering to agent orchestration — built for enterprise scale.

Digital Experience Platforms

Building performant, branded Experience Cloud sites using LWR runtime. Hub-and-spoke delivery models, reusable component libraries, CMS integration, and personalization — all designed for governance at scale.

Identity, Security & Compliance

SSO architecture using OAuth 2.0, Microsoft Entra ID, and Auth0. Platform Shield encryption, permission architecture, regulatory compliance patterns, and secure API integration design.

Martech & Data Ecosystem Integration

Connecting Salesforce to GA4, Google Tag Manager, OneTrust, SFMC, Coveo, New Relic, and AWS. Designing interoperable data and consent ecosystems that respect privacy and enable personalization.

Delivering Impact That Matters

A selection of engagements delivered through Yathiraja Inc., demonstrating measurable outcomes across Life Sciences, Manufacturing, and beyond.

Life Sciences / Specialty Pharmacy

A leading pharmaceutical commercialization company

Solution Architecture & Design

Challenge

The client needed to unify their specialty pharmacy contact center operations by connecting a modern cloud contact center platform with Salesforce Health Cloud and a pharmacy management system. Key challenges included real-time caller identification, proxy authorization handling, agent screen-pop, and compliant call logging — all requiring a secure, governed orchestration layer.

Solution

Architected a solution integrating a cloud contact center platform with Salesforce Health Cloud and a pharmacy management system via MuleSoft Anypoint as the single orchestration and data-dip layer. Designed the end-to-end data flow, platform Shield encryption posture, and API contracts. Delivered a comprehensive Solution Design Document and conducted stakeholder and platform SME design readouts.

Outcome

Delivered a validated, implementation-ready architecture that reduced design ambiguity across three platform teams. The governed orchestration pattern established a reusable integration template for future contact center use cases within the Salesforce Health Cloud ecosystem.

Life Sciences / Specialty Pharmacy

A leading specialty pharmacy hub services company

Technical Architecture & Full Delivery

Challenge

The client required a configurable, multi-brand Experience Cloud platform to support multiple pharmaceutical hub services programs simultaneously — each with unique branding, provider and patient management workflows, PDF document generation, and secure e-signing. Authentication had to support custom identity flows outside of standard Salesforce authentication.

Solution

Architected and delivered a configurable branded Experience Cloud site powered by a custom component library (LWC + Aura), Salesforce CMS, and dynamic metadata-driven configuration. Integrated Auth0 for custom authentication, AWS Template Manager API for document generation, DocuSign for e-signing, NPI Registry for provider validation, and SmartyStreets for address verification. Used Pub/Sub API and Platform Events for real-time data orchestration.

Outcome

Delivered a single, governed platform serving multiple pharmaceutical programs with brand isolation and shared infrastructure. Significantly reduced onboarding time for new programs through reusable component and metadata architecture. Established a scalable foundation for future hub services expansion.

Manufacturing

A leading global agricultural and industrial equipment manufacturer

Technical Architecture & Full Delivery

Challenge

The client operated a fragmented service landscape with legacy Oracle Service Cloud applications and disconnected experience portals. They needed to unify customer service operations on Salesforce, retire legacy platforms, and modernize their dealer and customer-facing digital experience — while managing complex integrations with contact center, content management, and identity systems.

Solution

Owned end-to-end architecture, custom development, and integration delivery for a full Service Cloud and Experience Cloud modernization. Migrated legacy Oracle Service Cloud data and processes to Salesforce. Designed and implemented integrations with 8x8 contact center, Azure Active Directory, Azure Blob Storage, Coveo search, Youreka Forms, and LMS platforms. Established development standards, reusable component frameworks, and data migration best practices.

Outcome

Successfully retired legacy service platforms and delivered a unified Salesforce service and experience ecosystem. Improved agent efficiency through a consolidated, Lightning-native interface. Established a reusable LWC component library and integration patterns that accelerated subsequent delivery phases.

Innovation at Our Core

Where Architecture Meets Curiosity

Yathiraja Labs is where ideas become prototypes, Salesforce patterns become open knowledge, and technical depth gets shared with the community. Follow along — or build with us.

Innovation-Led. Community-Driven.

Balaji Madapusi is a Salesforce Platform and Technical Architect with over 28 years of IT industry experience, including 17+ years specializing in the Salesforce ecosystem. He founded Yathiraja Inc. in 2022, a New Jersey-based technology and innovation firm. Yathiraja Inc. is currently focused on its Labs initiative — building, exploring, and sharing innovations in Salesforce architecture, AI, and enterprise technology with the broader community. Balaji is not currently available for new consulting engagements, but always welcomes connections from architects, practitioners, and technology leaders who share a passion for building well.

Life Sciences & Pharma
Financial Services
Healthcare
Manufacturing
Insurance
Telecommunications

At a Glance

28+
Years of Experience
19+
Certifications Held
17+
Years Salesforce
Practice
6+
Industry
Verticals
Salesforce Partner

Validated. Certified. Current.

A comprehensive set of Salesforce certifications across architecture, development, consulting, and specializations — continuously maintained and expanded.

Salesforce 17
Certified Experience Cloud Consultant
Salesforce · Jan 2026
Certified Data 360 Consultant
Salesforce · Dec 2025
Certified Agentforce Specialist
Salesforce · Nov 2025
Certified System Architect
Salesforce · Oct 2025
Certified Platform Identity and Access Management Architect
Salesforce · Oct 2025
Certified Platform Integration Architect
Salesforce · Oct 2025
Certified Platform Development Lifecycle and Deployment Architect
Salesforce · Sep 2025
Certified Application Architect
Salesforce · Dec 2020
Certified Platform Sharing and Visibility Architect
Salesforce · Dec 2020
Certified Platform Data Architect
Salesforce · Oct 2020
Certified Platform Developer II
Salesforce · Aug 2020
Certified Platform Developer I
Salesforce · May 2019
Certified Platform App Builder
Salesforce · Jan 2017
Certified Administrator II (Advanced)
Salesforce · Jun 2013
Certified Service Cloud Consultant
Salesforce · May 2013
Certified Sales Cloud Consultant
Salesforce · Mar 2012
Certified Administrator
Salesforce · Nov 2009
Other Credentials 2
Certified ScrumMaster (CSM)
Scrum Alliance · Apr 2013
Project Management Professional (PMP)
PMI · Jun 2009

Let's Start a Conversation

Have a question about Salesforce architecture, a Labs idea to explore, or just want to connect with a fellow practitioner? Reach out — every message gets read.
Currently focused on Labs and community work — not available for new consulting engagements.

North Brunswick, NJ · USA